Why UK Retailers Monitor Meesho Ratings for Trend Analysis

Introduction

What Do UK Retailers Have to Do with Meesho?

At first glance, Meesho—a mobile-first eCommerce giant in India—might seem distant from the UK retail scene. But as global markets become hyperconnected, UK retailers are turning to Meesho’s product ratings and reviews to forecast emerging trends, test microproduct concepts, and anticipate consumer sentiment shifts in real time.

At Datazivot, we help UK brands tap into Meesho’s treasure trove of reviews and product ratings through automated scraping and AI-driven analysis. This gives retail and fashion analysts a first-mover advantage—especially in fast-moving categories like fashion, jewelry, home goods, and beauty.

Why Meesho Reviews Matter for UK Retailers

Meesho has over 140 million active users in India, primarily from Tier 2 and Tier 3 cities. This user base is experimental, price-conscious, trend-driven—and incredibly vocal in feedback.

Key reasons UK brands are paying attention:

• Detect emerging fashion trends before they hit the West
• Understand low-cost product performance under scale
• See what types of SKUs resonate with Gen Z & women buyers
• Analyze real feedback across thousands of products in minutes

What Datazivot Extracts from Meesho Ratings & Reviews

Sample Data Extracted from Meesho by Datazivot

Real-World Application

UK Retailer Uses Meesho Insights to Launch Collection :

• Retailer: StyleLab London
• Goal: Understand what budget-conscious fashion is trending in South Asia

Process:

• 100,000+ Web Scraping Meesho Reviews for ethnic wear, kurtis, and dupattas
• Filtered products with 4.5 star+ and over 1,000 reviews
• Identified trends in color (mustard, bottle green), fabric (rayon, cotton), and neck design

Result:
StyleLab launched an Indo-fusion collection tailored for the UK’s South Asian diaspora. The line sold out within 6 weeks.

Top 5 Categories UK Retailers Monitor on Meesho

1. Women’s Fashion : Salwar suits, kurtis, tops, leggings

2. Home Decor : Bedsheets, wall stickers, kitchen tools

3. Beauty & Wellness : Herbal creams, hair oils, ayurvedic kits

4. Footwear : Flats, sandals, ethnic wear

5. Jewelry & Accessories : Bangles, earrings, imitation sets

These categories show rapid rotation of trends and garner thousands of daily reviews.

AI-Based Trend Detection from Meesho Reviews

Using Datazivot’s AI model, UK retailers receive:

• Trend Heatmaps: Which colors/styles are gaining momentum
• Complaint Clusters: What recurring issues (fit, material) are hurting sales
• Sentiment Trajectory: Are reviews improving or declining over time?
• Material Mentions: Cotton, polyester, viscose frequency tracking
• Color Trends: “Maroon” reviews up 18% MoM in ethnic wear (May 2025)

How Meesho’s Mass Market Feedback Helps UK Pricing & Sourcing

• A/B Test Concepts: See which styles resonate with Indian women before investing in manufacturing
• Price Elasticity Signals: Understand value-to-feedback ratio on SKUs priced under ₹500
• Sourcing Leads: Identify consistent sellers with high ratings and low return complaints

Case Study: Beauty Brand Forecasts Product Success

• Client: Glow & Go UK
• Use Case: Track reviews on natural skincare products on Meesho to plan UK product drops

Finding:

• Products with turmeric, sandalwood, and rose water received higher sentiment scores and positive skin-effect feedback
• Negative reviews often mentioned strong chemical smell or fake ingredients

Outcome:
Glow & Go tailored its 2025 “Ayurvedic Glow Kit” based on insights from 20,000+ Meesho reviews. They launched in UK salons and online with a 92% sell-through rate in Q1.

Benefits for UK Retailers Monitoring Meesho

How Datazivot Enables Meesho Review Scraping for UK Brands

What’s Next? Merging Meesho Reviews with TikTok & Instagram Trends

UK marketers are combining:

• Meesho review analysis
• TikTok hashtag trend reports
• Instagram story mentions

This 360° view allows brands to validate products across geographies before launching.

Conclusion

Global Retail Begins with Local Listening :

The future of fashion and lifestyle retail is global—but the insights begin locally. Meesho, with its grassroots user base and real-time product reviews, has become a trend incubator for savvy UK retailers.

By partnering with Datazivot, you gain the ability to:

• Forecast product success
• Align SKUs with cross-border tastes
• Launch faster with confidence
• Win over niche communities with personalized offerings

Ready to Explore India’s Retail Pulse?

Get in touch with Datazivot to receive a free trend report on top-rated Meesho products across fashion, home, and beauty. Use real reviews to fuel global retail success.